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The Importance of Finding Your Brand Voice

May 16, 2019

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Your brand voice says a lot about you, and dictates how well you can resonate with your audience.

However, it's important to remember that honing this voice takes some deliberate steps, and won't just fall into place without going about it in a way that is useful. To this end, follow these tips to get the most out of your brand voice.

1. Use Your Voice - Start a Podcast

First off, you should consider using your voice literally.

Podcasting has taken off, and people are tuning in every single day, streaming content from their favorite personalities. No matter what area of focus you have, you can count on the fact that there is a podcast for it.

The great part is that you don't need a communications or journalism degree to get started these days. You really don't even need high-tech equipment.

You can start a podcast as small as simply whipping out your cell phone and recording some files. This will help you get started, and you can always improve the production values piece by piece.

The important thing is to be yourself and put content out with some consistency.

2. Know Who You Are and What You Offer

As the old adage says - Know thyself.

When you know who you are as a person, why you are in the line of work you are in, what makes you special, and what you are trying to accomplish, it will dictate every word you speak or write.

Because of this, make this self-exploration your starting point. Figure out what makes you unique, and be sure that you are continuously leaning into your strengths.

You can use this helpful post to steer you in the right direction.

3. Create Video as Much as Possible

Embracing video marketing is vital these days because this is the content that people gravitate toward.

Since people are so hungry for video content right now, there is really no substitute for creating amazing video that is evergreen and helpful. People love scrolling through YouTube and watching video content and will be more than happy to keep your brand on the list if you are creating compelling video.

Make sure that you are publishing your video content with some regularity and giving yourself a chance to really get your thoughts out. Use some top-notch editing software and keep your videos tight and high quality.

4. Get Your Feet Wet With Blogging

One of the best ways to not only drive traffic, but also explore your voice, is to start a blog.

Starting your own blog lets you publish on a regular basis and practice reaching people. You will learn what makes you special and will figure out the topics that people are the most interested in.

Best of all, it costs little to nothing to get your blog off the ground, so start going all in with your branding and content strategy today, making sure that blogging is part of the foundation.

5. Talk in a Way That is Personable and Direct

It's important that you be mindful and deliberate of the way that you speak to your audience.

When you speak in a way that engages people, you will have their attention and be better able to drive traffic and conversions. Your posts should have strong calls to action (CTA) that make people want to make a decision.

Building your brand will give you plenty of practice in this regard, so don't feel that you need to get there all at once.

6. Engage in Legitimate Dialogues With Your Audience

A lot of branders make the mistake of putting content out with no sort of reciprocity.

If you have followers and commenters, you should absolutely engage them on a regular basis. Answering people's questions on a live chat is also an incredible perk of technology that you can take advantage of.

Encourage your audience to create testimonials about their experiences with you or using your products.

When people see that you are willing to take the time out of your day to answer their questions, you will have a better time getting your brand across.

7. Study the Results

Of course, you always need to have a plan of action with your brand.

This means taking the time to study the results that you are getting rather than just haphazardly making decisions and throwing information at your audience.

These analytics will show you in explicit detail what is working and what isn't working, so you can hone your voice and respond accordingly.

8. Enlist the Help of a Marketing Professional

Finally, few things are as helpful as getting the service of a marketing professional.

They study what makes people respond, and will help you hone your voice so that it is powerful and impactful. These professionals can also help you come up with strategies that get your point across in ways that truly captivate peoples' attention.

Improve Your Brand Voice Piece by Piece

Your brand voice is vital and dictates how people resonate with you. These tips will help you to get started building your voice as you give content to the world.

Since we live in a world that is dominated by marketing and branding, you need to hone your voice if you are going to cut through the noise and get your point across. Use these tips to get started.

For more info on media and getting your brand out there, keep checking our amazing content.