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Creating an Effective Social Media Marketing Strategy

Mar 09, 2016

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Have you been been avoiding social media marketing? As a small business, you may be thinking you have enough challenges to deal with in managing your money and time, not to mention fatigue and the stress of hiring and retaining the right people. So being active in social media marketing may be the last thing on your mind. If your business is in a non-technical field, you might also be thinking that involvement in social media marketing requires a steep learning curve. If this describes you, think again. A recent Pew survey shows that 81 percent of American adults are online. More than 50 percent use multiple who has the most followers on twitter social networking sites, such as Facebook, LinkedIn, Pinterest, Instagram and Twitter. This is where many of your clients and prospects are likely hanging out. As Dee Anna McPherson, vice president of marketing at Hootsuite, puts it, “Social media is the new golf course—it’s where the buyers are; it’s where your customers are. That's where you need to go to build a relationships." With such an array of choices, selecting the right social media channel for your business is an important decision. To avoid false starts and a waste of time and money, be clear about the biggest group you want to target. Is your product and service geared toward senior citizens? Are you primarily selling to women? Is your target market Millennials? Are you trying to get the attention of professionals and corporate entities? Do you want to attract buy twitter retweets and favorites families? Next, check out the online presence of your competitors. Which social media sites are they on? The answer to all these questions will help you narrow down your initial efforts in the brave new world of social media. Don't spread yourself thin by jumping into every social media platform.

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CREATE A SOCIAL MEDIA MISSION STATEMENT

“What makes you weird, makes you unique and therefore makes you stand out.” – Dan Schawbel Your social media mission statement will drive your future actions, so make sure you put some thought into it. This statement will make it clear exactly what you plan to use your social media presence for and should reflect your brand identity. Keep in mind your ideal customer when trying to create this statement. An example mission statement might be “to use how to get followers on instagram social media to educate current and potential customers about digital marketing, with a focus on social media marketing.” Once you have this statement documented, it will make it simple for you to decide what to share and create. If it doesn’t align with your mission statement, forget about it. Businesses that post randomly without a guiding mission will fail. People follow experts, not generalists. How will you determine if your social media marketing efforts are successful? I am not just talking about gaining more followers, I am talking about making money. Afterall, it is hard to rationalize spending time and money on something that isn’t improving the bottom line. Most marketers have a secret, they leverage tools to boost their productivity. Ok, maybe it isn’t a secret, but without tools marketers would face get likes on instagram constant burnout (many do even with tools). When it comes to social media, having a social media management tool allows you to scale your efforts with ease. One of the main benefits of a social media management tool is the ability to schedule posts ahead of time. Remember that content calendar you created? Make sure your scheduled posts in your social media management tool align with your content calendar.

Social Media Marketing

We no longer live in a world where our opinions are rarely heard. We now live in a world where anyone with a connected device can have a voice. Developing a social media presence is not only important for today’s businesses, but could be the difference between differentiation and demise. Social media sites have revolutionized the communications landscape, and are used by billions of people around the globe on a daily basis. By properly buy facebook likes utilizing a combination of all relevant social networks, Command Partners creates highly specific, targeted campaigns that drive results. Command Partners recommends a focused, comprehensive approach to drive online awareness of our clients’ brands and increase website traffic, ultimately resulting in lead generation. The social media team at Command Partners uses a three-phased approach to execute the social media marketing services for our clients: competitive analysis, strategic marketing planning and implementation and community management. In developing a social media strategy for our clients, Command Partners conducts initial research into the top social media networks, such as Facebook, Twitter, LinkedIn, Google+, Pinterest, YouTube and more with the goals of completing a competitive analysis and identifying new most views on youtube opportunities. Once our team of experts has completed their research, identified appropriate benchmarks and created a report on the findings, we then move forward with the creation of a targeted social media marketing plan.