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Advertising of Today: 8 Types of Digital Marketing Your Brand Needs

May 16, 2019

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Did you know that we spend an average of 24 hours per week on the internet? We are devoting an entire day each week to social media and our favorite websites.

What does this mean for your business? It means if you want to reach your customers, you need to master digital marketing.

When consumers want to purchase a product or service, 87% begin their search online. The goal of business owners should be to position themselves strategically to appear in front of consumers who are looking to buy.

Not sure where to begin your marketing efforts?

Read on as we detail eight essential types of digital marketing that can help catapult your business to the next level.

1. Online Advertising

From the earliest days of the web, businesses have been using online advertising to reach customers. The most common tactic is to purchase digital display advertisements on other websites.

Google AdWords provides a popular platform that delivers ads on content sites. The same goes for Media.net, which serves ads on Yahoo! Bing network. Their network also includes local and national publishers such as Forbes, Reuters, and Cosmopolitan.

2. Content Marketing

As people have become savvier about internet sales tactics, consumers are preferring to do their own research before making a purchase. Content marketing is perfectly suited to reach these types of consumers.

Content marketing works when you publish valuable content that your audience naturally finds while browsing the internet. Your goal is to make your content so valuable that viewers read, share and comment on it.

You want to establish your expertise and then give your lead a call to action. Prompt viewers to discover more of your content, subscribe to your email messages or peruse your products and services.

3. Search Engine Optimization (SEO)

Although search engine optimization (SEO) is a lengthier and more time-consuming strategy, it's also the holy grail of traffic and leads. A properly optimized site can garner a steady flow of visitors every day from Google, Bing, Yahoo and other search engines.

SEO works by optimizing your content around keywords or keyword phrases that your leads are searching for. For example, if your business sells golf clubs, you might create content around keyphrases such as "golf clubs," "discount golf clubs," and "golf clubs for sale."

What's more, virtually every business optimizes their content for the search engines. In order to stay competitive, your business needs to master SEO digital marketing strategy to reap the rewards.

4. Pay Per Click (PPC)

Pay Per Click (PPC) is a faster way to deliver traffic from search engines and social media platforms. In short, PPC is "pay to play" which means your ad can be online and delivering traffic in a matter of minutes.

We see PPC links every day, typically identified as sponsored posts, or ads at the top of search engine results.

Set a marketing budget with any search engine or social platform you wish. You will then pay a set amount when users click through your ad and land on your website.

As always, make sure to do your homework. Optimize your site for the keywords in your PPC campaigns to lower your ad costs. Track your web traffic and your net results before continuing any PPC campaign.

5. Email Marketing

Email marketing is a great way to turn a one-time web visitor into a valued prospect or customer.

The goal of email marketing is to build a relationship with the person on the other end of the message. Send them regular news and updates so they get used to seeing your company in their inbox. At the same time, you're slowly building a relationship over time.

Email marketing works best when you are selective about the emails you send. Always provide value in your messages. Build trust by sending how-to information, tips, best practices, case studies and so on.

Demonstrate you care about your readers and not just their wallets. When you do send promotional messages, they will be better received with higher conversions if you have already built trust and authority.

6. Social Media Marketing

2.2 billion people are on Facebook, and that's just the tip of the iceberg with Instagram, Twitter, and Pinterest not far behind.

Every day billions of people check their accounts every day to interact with friends and family, discover the news and read interesting content. By having an active presence on popular social media platforms, you can reach new customers. That's why many experts say social media marketing is the future.

Blatant ads do not work on social media. Instead, post content in a natural way that is in line with the platform. Valuable content is the best way to engage viewers and position your brand as an authority in your space.

Make sure to feature social sharing buttons in all of your content so viewers can share it with their followings.

7. Video Marketing

Very simply, video marketing is creating videos to promote your market your brand or your products and services. Examples of video marketing include customer testimonials, tutorials, live event coverage, training materials, and entertainment videos.

Consumers enjoy videos because they are easy to digest and they are engaging. It's also helpful to reach those who learn visually.

Video marketers enjoy that high return on investment (ROI) as videos deliver through numerous channels. As this powerful tool proves, video marketing for business has never been better so it's a great time to get started.

8. Affiliate Marketing

Affiliate marketing means you allow others to promote your products and services. You give them a trackable link so you can give them a commission when a customer purchases after clicking through their link.

The best part is that this type of marketing is risk-free. You only pay your affiliates when they generate a sale. There are no upfront costs and you create the terms and the rates you wish to pay affiliates

Amazon's affiliate marketing program, Amazon Associates, is immensely popular but you don't have to be an industry giant to create an affiliate program. Google "affiliate program software" or "affiliate program platforms" to find a 3rd party tracking solution to get you started.

Final Thoughts on the Different Types of Digital Marketing

Any of these eight types of digital marketing can deliver leads to your business. We advise not attempting to do them all at once.

Instead, pick one or two digital marketing strategies and attempt to master them completely. Research each strategy to create the best blueprint for your business. Put your knowledge to work and analyze the results. Over time, you'll see what works best and perfect your strategy.

Once you are dominating your competition, add a new digital marketing strategy to your efforts and repeat the process.

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